instore or online experience? well, it seems that adidas managed to erase the (rather thin) line between them.
but what is all this fuss about?
12 LCD touchscreens that act as a large display for the 8000+ adidas shoe range. with the help of facial recognition, the wall detects the gender of an approaching customer so that it will display the appropriate models. browsing is made easy and interactive, showing real time 3D renders of each model (the wall was developed in partnership with intel).
seems like a good idea for generating some buzz. let’s hope it will also sell.
