This is the opening created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels – love for the business when things are going well, and hate, when things aren’t.
‘Dead Drops’ is an anonymous, offline, peer to peer file-sharing network in public space. I am ‘injecting’ USB flash drives into walls, buildings and curbs accessable to anybody in public space. You are invited to go to these places (so far 5 in NYC) to drop or find files on a dead drop. Plug your [...]