demo.creatia | Plantatie de creatie

s-ar putea sa aiba chef sa dea faliment.  Cel putin asa presupun cei de la Brand Republic:

NEW YORK – Reader’s Digest Association, one of the pioneers of direct mail marketing, has appointed legal advisors to look at restructuring options including bankruptcy, as it struggles against a weakening ad market.

According to reports, the magazine publisher has hired Kirkland & Ellis to look at the possibility of pre-packaged or pre-arranged bankruptcy.

In January the New York-based company announced it was slashing around 8% of its 3,500-strong workforce in a move designed to strengthen its finances as the recession took hold.

This week, however, Reader’s Digest Association announced plans to publish three new titles. The new launches will be a home-decorating title called Fresh Home, a health magazine called Best You and a Christian magazine called Purpose Driven Connection. Each will be published on a quarterly basis.

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